Hi, My name is POP.
Creating 
bold digital products, crafted 
with a focus on user.
I am a product designer with experience across business domains focused on creating designs that provide exceptional experiences to solve user problems and achieve business objectives.
Experience across business domains
Including healthcare, banking, investment, logistics, tourism, and commercial.
8+ Years of experience
With a proven track record, I specialize in digital product design and strategy covering analysis alongside user experience and interface design.
Expertise I bring to the table
Bridging design and product strategy
In parallel with design, I utilize project management and customer empathy to align product goals with user needs.
Experience across business domains
Including healthcare, banking, investment, logistics, tourism, and commercial.
8+ years of experience
With a proven track record, I specialize in digital product design covering analysis alongside user experience and interface design.
Expertise I bring to the table
Bridging design and product strategy
In parallel with design, I utilize project management and customer empathy to align product goals with user needs.
Projects
Health Wallet
Mobile application that offering easy access to health information and medical records.
Princ Health
The application provides patients with greater convenience in accessing medical care services.
Admin Portal for Princ Health
A back-office website designed for managing information and displaying content on the Princ Health application.
Thai Smile
A flight booking application that allows users to manage reservations, check-in, and explore special privileges.
Tourism Authority of Thailand
The official tourism website provides travel information for travelers planning to visit Thailand.
Chia Tai
An application for sales promotions and news releases for partner stores nationwide, provided by Chia Tai.
Carelicious
Carelicious is an online grocery store website from the SCG group, offering a wide variety of fresh food.
Other Projects
Krungthai NEXT:
Super FCD
Mobile application
Corporate Bond
Wallet
Mobile application
Bond Wallet
Mobile application
MD e-Connect
Mobile application
Health Portal
Website
Kerry Express
Mobile application
PTT Blue Card
Mobile application
Thai Smile:
Smile Pass System
Website
Royal Canin:
Dare to Promise
Website
Glassaholic
Website
NAVA Suzuki
Website
Other Projects
Krungthai NEXT:
Super FCD
Mobile application
Corporate Bond
Wallet
Mobile application
Bond Wallet
Mobile application
MD e-Connect
Mobile application
Health Portal
Website
Kerry Express
Mobile application
PTT Blue Card
Mobile application
Thai Smile:
Smile Pass
Website
Royal Canin:
Dare to Promise
Website
Glassaholic
Website
NAVA Suzuki
Website
From UX to Product Strategy
I blend UX expertise with strategic product thinking to create intuitive, business-driven solutions that deliver real impact.
Product Management & Strategy
Creating user-focused roadmaps that align business goals to deliver impactful, intuitive products.
Stakeholder Communication
Bridging business, design, and development, turning complex ideas into clear, aligned strategies.
Leadership & Problem-Solving
Leading with informed decisions, solving problems iteratively to create high-converting solutions.
Data-Driven Decision Making
Transforming user insights and analytics into strategies that drive conversion, and business growth.
Get to Know Me More
I’m a product designer with over 8 years of experience, specializing in crafting user experiences and interfaces. I focus on identifying problems and providing the right solutions through designs that enhance interaction and improve conversion rates.
I manage a team and ensure high standards of design quality. I also provide oversight and mentorship on UX matters for junior and mid-level designers across other teams.
I have a strong analytical foundation in the business sector, combining strategic thinking with data-driven insights. This expertise allows me to prioritize effectively, align user needs with business goals, and drive product strategy with clarity and precision.
By blending my UX skills and analytical expertise, I create products that address problems and deliver effective solutions. My approach ensures every design decision contributes to enhanced user experience and business growth.
Problem First, Solution Later. I have a deep understanding of digital product design, with a mindset focused on identifying problems and providing the right solutions.
UX:
- Research & Analysis
- User Interviews
- User Journey Mapping
- Usability Testing
- Information Architecture
- Wireframing
- User Flows
- A/B Testing
UI:
- Interaction Design
- Interface Design
- Advanced Prototyping
- Responsive Design
- Typography
Business and Product-related:
- Product Strategy
- Business Analysis
- Stakeholder Management
- Process Optimization
- Data-Driven Decision Making
- Prioritization & Roadmapping
I have experience in various business domains, including:
- Investment, including Gold, Thai Bonds, and Corporate Bonds
- Banking
- Healthcare
- Logistics
- Airlines
- Tourism
- Commercial sectors
I’m seeking a role as a Senior Product Designer, UX/UI Designer, or Product Owner, where I can leverage my skills to deliver impactful outcomes.